INTERNAL COMMS

Explore internal comms projects that strengthened culture, boosted engagement, and made communication a catalyst for real change.

Identity & Belonging: A storytelling piece

This video highlights how authentic storytelling builds culture and belonging. By managing the process from initial strategy to final cut, I wanted to demonstrate a more dynamic and human alternative to the traditional corporate script.

INSIDERS: The newsletter

A strategic revamp of the regional newsletter designed to better connect people-focused initiatives with teams across Spain and Portugal. By integrating these communications into a broader digital ecosystem, I transformed how internal efforts were shared, achieving a 20% boost in overall engagement.

People & Culture: The human side

A high-energy recap designed to transform static milestones into a dynamic narrative of belonging. By producing and editing this piece, I showcased the culture of Dentsu’s Spanish offices, highlighting a community that connects beyond the daily grind, from D&I initiatives to environmental action.

Internal Branding: Content & design

A cohesive visual identity and messaging strategy developed for diverse global campaigns. By crafting engaging copy and designing local assets, I created a unified language that balances global brand standards with local cultural nuances, simplifying complex information across borders.

Employee Hub: SharePoint architecture & management

A centralized digital workspace designed to transform diverse resources into a seamless, user-friendly hub for AZ GDL. By architecting the platform and analyzing backend engagement metrics, I ensured the site remained a strategic engine for alignment, while producing a dynamic launch video to drive adoption and guide employees through their new ecosystem.

Talent Recognition: New joiners & milestones

A consistent visual language developed to celebrate every new hire and work anniversary across the site. By designing customized newsletters and e-cards, I focused on centering each individual through on-brand visuals, ensuring every team member feels recognized and welcomed into the culture from day one.

Internal Community Management: Workplace strategy

The transformation of a global platform into a vibrant, localized social ecosystem built from the ground up for AZ Guadalajara. By producing everything from interactive polls to live-streamed events, I used real-time metrics to maximize engagement and foster a direct, open culture where every user can interact regardless of their hierarchy.

Digital Identity: Automated branding assets

An initiative to maximize platform features through custom profile frames powered by an automated chatbot. Working alongside the IT team, I created these branding assets to streamline the adoption of a global campaign, providing a seamless way for employees to visualize their commitment and strengthen brand identity at scale.

Data-Driven Insights: Strategic surveys & design

A customized approach to internal feedback through context-aware and on-brand interfaces. By designing these tools and managing real-time analytics, I gathered the essential data needed to align communication strategies and drive informed decision-making across the site.

Strategic Events: High-impact forums & gatherings

A comprehensive approach to organizing large-scale on-site and online events, from Town Halls to global forums. By designing the event’s visual identity and managing everything from the live hosting to the post-event content, I ensured a seamless experience that maximized engagement before, during, and after the session.

Global Reach: Enterprise CMS & digital ecosystems

An expansive approach to digital content, scaling local success into a global showcase within the company’s intranet. By architecting and designing high-traffic pages across different regions, I leveraged backend analytics to optimize visibility, turning local site narratives into a benchmark for international internal communications.

Ambient Branding: Smart digital signage

A visual reinforcement strategy designed to bridge digital campaigns with the physical workspace. By segmenting tailored content across high-traffic areas, I ensured key messages remained top-of-mind, creating a cohesive brand experience throughout the site.

Internal Editorial: Digital curation & strategy

A comprehensive e-magazine designed to unify site-wide updates, event calendars, and thought leadership into a single digital narrative. By curating the content and integrating it across multiple platforms, I leveraged real-time analytics to ensure that both general news and executive voices reached the audience effectively.

Identity Spaces: Strategic meeting room rebranding

An initiative to transform the workplace into a subtle, consistent touchpoint for internal identity. By designing the visual concept of these spaces and translating global branding benchmarks into local context, I ensured that even when no one is talking, the environment communicates the corporate culture and values.

Interactive Reporting: Multi-channel editorial & video

An innovative approach to corporate transparency, transforming traditional annual reports into a multi-channel interactive experience. By designing print and digital versions integrated with QR codes and ‘Thought Leadership’ videos, I established a new storytelling standard that was adopted as a benchmark for the global IT business unit.

Visual Literacy: Simplification through design

Complex policies and compliance guidelines reimagined as high-engagement, comic-style narratives. I focused on translating technical topics (from corporate reputation to digital wellbeing) into accessible visuals that replaced dense manuals with intuitive, on-brand storytelling that employees actually wanted to consume.

Corporate Hospitality: Curated visitor experiences

A specialized suite of print and digital assets, from visitor’s guides to team profiles, developed to support international arrivals. I curated essential logistics and corporate context into clean, on-brand materials that ensured every visitor had the knowledge for a seamless, productive stay.

Side B Talks: Human-centric engagement

A signature engagement campaign designed to showcase the diverse talents and life stories of employees beyond their roles. By conceptualizing the brand identity and managing the hybrid sessions, I created a space for peer-to-peer connection that translated personal passions into a stronger, more connected workplace culture.

Global Compliance: Narrative-driven awareness

A high-impact campaign designed to transform compliance from procedural to personal. By conceptualizing a comic-style narrative with relatable scenarios, I scaled a local initiative into a global benchmark, turning a sensitive topic into an engaging conversation that redefined communication standards across the organization.

Values in Action: Gamified engagement campaign

A multi-format initiative designed to turn corporate values into daily behaviors through storytelling and recognition. By creating a comic series starring actual employees and implementing a peer-recognition system via custom pins, I transformed abstract values into a tangible, ‘contagious’ culture that empowered leaders and strengthened team identity.

Talent Recognition: Excellence & incentive programs

A dual recognition strategy designed to reward both cultural alignment and operational excellence. By conceptualizing branded diplomas and a merit-based incentive program, I transformed performance data into visible celebrations of success, reinforcing core values and workplace standards through a structured system of financial rewards and public acclaim.

Sustainability & CSR: Evidence-based communication

A specialized monthly bulletin designed to align organizational efforts with Corporate Social Responsibility (CSR) standards. By curating insights from various committees, I transformed technical data into a compelling visual narrative that served as critical evidence for the site’s official certification process.

Event Production: 360° Logistics & brand experience

Comprehensive management of large-scale corporate milestones, from budget control and vendor negotiations to creative direction. I orchestrated every detail, acting as Master of Ceremonies and lead coordinator, while ensuring the legacy of each event lived on through high-end post-event storytelling, including photography, video production, and commemorative books.