INTERNAL COMMS

Explore internal comms projects that strengthened culture, boosted engagement, and made communication a catalyst for real change.

Identity & Belonging: A storytelling piece

Humanizing corporate communication through authentic video narratives. By managing the process from strategy to final cut, I replaced traditional scripts with a more dynamic alternative that builds a genuine sense of culture and belonging.

INSIDERS: The regional newsletter

Revamping the regional newsletter to connect people-focused initiatives across Spain and Portugal. By integrating these updates into a broader digital ecosystem, I transformed internal outreach and achieved a 20% boost in active engagement.

People & Culture: The human side

Producing high-energy video recaps that transform static milestones into a dynamic narrative. This content showcased the vibrant culture of Dentsu’s Spanish offices, highlighting community-driven initiatives from D&I to environmental action.

Internal Branding: Content & design

Developing a cohesive visual language for diverse global campaigns. By crafting clear copy and localized assets, I balanced global brand standards with local nuances, simplifying complex information for a multi-border workforce.

Employee Hub: SharePoint architecture & management

Architecting a centralized digital workspace for the AZ GDL site. I transformed scattered resources into a seamless hub and leveraged backend metrics to ensure long-term alignment, while producing a launch video to accelerate platform adoption.

Talent Recognition: New joiners & milestones

Celebrating professional milestones and new hires through a consistent visual system. I designed customized newsletters and e-cards that center the individual, ensuring every team member feels recognized and welcomed from day one.

Community Management: Workplace strategy

Transforming a global platform into a localized social ecosystem for AZ Guadalajara. By producing interactive polls and live-streamed events, I used real-time metrics to foster an open, horizontal culture where every user can interact freely.

Digital Identity: Automated branding assets

Implementing custom profile frames powered by an automated chatbot to support global campaigns. Working with the IT team, I streamlined the adoption of branding assets, allowing employees to strengthen brand identity at scale with a single click.

Data-Driven Insights: Strategic surveys & design

Capturing internal feedback through context-aware and on-brand interfaces. By designing custom survey tools and managing real-time analytics, I provided the essential data needed to align communication strategies with employee needs.

Strategic Events: High-impact forums & gatherings

Organizing large-scale on-site and virtual events, from Town Halls to global forums. I led the visual identity and live hosting, ensuring a seamless experience that maximized interaction before, during, and after each session.

Global Reach: Enterprise CMS & digital ecosystems

Scaling local site narratives into global showcases within the corporate intranet. By designing high-traffic pages for different regions, I leveraged analytics to optimize visibility, turning local success stories into international benchmarks.

Ambient Branding: Smart digital signage

Reinforcing internal campaigns through a visual strategy for the physical workspace. By segmenting tailored content across high-traffic office areas, I ensured key messages remained top-of-mind within a cohesive brand environment.

Internal Editorial: Digital curation & strategy

Curating a comprehensive e-magazine to unify site updates, calendars, and thought leadership. I integrated the content across multiple platforms and used real-time analytics to ensure executive voices reached the audience effectively.

Identity Spaces: Meeting room rebranding

Translating global branding benchmarks into local context through the workplace environment. I designed the visual concept for meeting spaces, turning the office into a silent yet consistent communicator of corporate values.

Interactive Reporting: Multi-channel editorial & video

Innovating corporate transparency by transforming annual reports into interactive experiences. By integrating print and digital versions with QR codes and video content, I established a new storytelling standard adopted by the global IT unit.

Visual Literacy: Simplification through design

Reimagining complex policies as high-engagement, comic-style narratives. I translated technical topics, from digital wellbeing to reputation, into accessible visuals that replaced dense manuals with intuitive storytelling.

Corporate Hospitality: Curated visitor experiences

Supporting international arrivals with a specialized suite of print and digital assets. I curated essential logistics and corporate context into clean materials, ensuring every visitor had the information needed for a productive stay.

Side B Talks: Human-centric engagement

Conceptualizing an engagement campaign that showcases employees’ talents beyond their roles. By managing these hybrid sessions, I created a space for peer-to-peer connection, translating personal passions into a stronger workplace culture.

Global Compliance: Narrative-driven awareness

Redefining compliance communication through relatable, comic-style scenarios. I scaled this local initiative into a global benchmark, turning a procedural topic into an engaging conversation across the organization.

Values in Action: Gamified engagement campaign

Turning abstract corporate values into daily behaviors through storytelling and recognition. I created a comic series featuring real employees and implemented a peer-recognition system that empowered leaders and strengthened team identity.

Talent Recognition: Excellence & incentive programs

Formulating a dual recognition strategy to reward both cultural alignment and operational excellence. I designed branded diplomas and structured incentive programs, turning performance data into visible, public celebrations of success.

Sustainability & CSR: Evidence-based communication

Aligning organizational efforts with CSR standards through a specialized monthly bulletin. I transformed technical data from various committees into a compelling narrative that served as critical evidence for site certification.

Event Production: 360° Logistics & brand experience

Orchestrating large-scale corporate milestones, from end-of-year parties to 5th-anniversary celebrations. I managed budget control, vendor negotiations, and creative direction, ensuring the event’s legacy lived on through high-end post-event storytelling.