A visual portfolio: Stories in motion, messages that stick.

Corporate Storytelling: Site identity & capabilities

Directing the official visual narrative for corporate hubs across diverse industries. I managed the full production cycle, from creative concept to art direction, tailoring each piece to specific strategic needs, whether through executive interviews or high-end visual brochures. By using authentic footage of employees and facilities, these videos established a definitive identity for both internal and external stakeholders.

AstraZeneca Guadalajara Global Technology Centre (2020)
Worken (2011)

Solution Spotlights: Internal services & process narrative

Conceptualizing dynamic video guides to showcase specialized internal areas. I transformed complex workflows and service offerings into streamlined visual narratives, replacing traditional decks with high-engagement content. By blending custom-shot footage with curated brand assets, these pieces simplified internal navigation and improved service-provider recognition.

REMARKS (2021) – Internal Comms platform
VALOR (2020) – Analytics platform

Performance Highlights: Strategic summaries

Producing quarterly and annual video highlights to contextualize site performance. These pieces served as a human-centric introduction to broader reporting, featuring leadership voices to preview upcoming goals and foster transparency throughout the company.

Annual Report: Engagement Activities (2019)
Annual Report: Support Functions (2020)
Quarterly Highlights (2021)

Culture & Belonging: Human-centric narratives

Cultivating a vibrant social ecosystem through authentic storytelling. I directed a wide range of content, from diversity and inclusion testimonials to global cultural exchanges and site celebrations, designed to foster a deep sense of belonging. By highlighting real faces, traditions, and milestones, these videos transformed corporate values into a tangible community experience that connected teams across borders.

Diversity at AZ GUAD (2018)
Learning Spanish in India (2019)
AZ Proud Talent (2020)
GTC Fundamentals: ITQM (2018)
A talk to my little me: Minoru (2021)
AZ GUAD Christmas party (2019)
400 Employees at AZ GUAD (2019)
British trying Mexican candies (2018)
AZ GUAD 3rd anniversary party (2019)

Creative Solutions: Motion design & technical storytelling

Leading full-cycle production from initial concept to motion design and final edit. I developed a wide array of visual assets, including animated bumpers, data-driven numeralia, and change management campaigns, to support global initiatives and social responsibility projects. This hybrid approach allowed me to transform technical facts and corporate milestones into polished, high-impact stories.

MS Teams in numbers (2020)
Dave’s farewell (2019)
Video bumper: IT Excellence Awards (2020)
Did you know? – MS Teams (2020)
Touching patients’ lives (2019)
What is AZDojo? (2019)